In a previous post I’ve mentioned my fondness for a number of Aphex Twin covers. So you can imagine how intruiged I was when I heard something familiar on an ad for SMA Progress Milk.
Yes, it was indeed a nice acoustic reworking of one of my favorite tracks from Richard D. James: To Cure A Weakling Child (Girl/Boy Song) by Adem.
Clearly a great way to target Aphex Twin fans who are parents, coupled with a delicious in-joke in the song title for good measure.
I’m looking forward to hearing an acoustic version of ‘Windowlicker’ on the next Mr Muscle advert.